Grad Gifts, AsukaBook Turnaround Time, More Profit for Minimal Work, Road Trip...

Graduation is here!
Offer this great add-on product to you senior families...

The perfect way for a graduate to thank family for their graduation gifts!

The Zen Layflat and Art Folios offer a sleek way to display photo favorites and make for fantastic add-ons to senior sessions for parents and grandparents to display on their bookshelves and desks.

Our folios are seamless, layflat, and press printed using exceptional-quality 6-color printing and presented in a frosted plastic slide-in case. These fully designable folios are available in bi-folio or tri-folio in multiple sizes. Most of the folio sizes match our album sizes, so it takes no time at all to use one of your clients favorite album spreads to use for the design. Learn more.

Graduation Folio
 
 
Clare Attitude of Gratitude
AsukaBook turnaround and shipping options.

1.   PROCESSING
Orders are usually processed within one business day of receipt.
2.   PRODUCTION
Standard: Approximately 13 business days.
Rush: Approximately 10 business days or less for an additional $40 fee.
3.   SHIPPING/DROP SHIPPING
Fees are based on package weight and size, destination, and transit time from Bend, OR 97703 to you or your client. If you'd like your order drop shipped, simply update the shipping address when placing your order.

Learn more.
 
 
Clare Attitude of Gratitude More profit for minimal work...
When you sell additional copies of an album.

One of the easiest ways to increase your bottom line is by selling additional copies of albums to the bridal party, parents, grandparents, etc. OR to your clients to gift to them.

We offer at least a 14% discount on additional copies of all our products. Since there’s no additional design time spent and these albums are offered at a reduced price you can sell additional copies to clients for a significantly reduced rate. A win win for everyone!
 
 
Matt and Jess Cramer of Cramer Photography Adding Sparkle to Your Portraits
I recently taught a lighting workshop for Santa Fe Photographic Workshops (I’ll be back there again next spring too), and I love being able to share with photographers how EASY it can be to create great light anywhere. We only used speedlights, and very simple and inexpensive lighting modifiers. I think many photographers shy away from using flash because they are intimidated by it, think it is too complex, or are not sure they can achieve natural looking results. These are all myths!

One of the fun things we can do with a speedlight is to create a theatrical sparkle in the background by pointing the light directly at the lens. Whoa! I can hear the resistance already! Won’t that cause flare?! Degradation of the image?! The end of civilization as we know it?! The answer is maybe, not necessarily, and not at all.

Don’t fear the flare! By being thoughtful of where you place your flash, you can minimize the degradation effects of the flare and add a lot of interest and energy to your image. The other factor that controls the look of the sparkle is the f-stop that you use. When shot at larger f-stops, like f 2.8, you’ll get a glowing blob and a slight loss of contrast. With a smaller f-stop, like f 5.6 or smaller, you create an actual star like sparkle from your flash. The smaller the f-stop, the more the star shape is pronounced.

Sparkle In the images here, the first one was shot at f 2.5 and you’ll notice the light is more of a glowing blob. The second image was shot at f 5.6 and that gave me the more distinctive sparkle that I was looking for. I simply played with the flash power on a couple shots to get the intensity where I wanted it. Notice how the sparkle light also creates a neat-o rim light on the model, helping to separate him from the darker background.

The main light on our model’s face was created using our LunaGrip flash modifier with a speedlight. This gives me beautiful, soft, but shapely lighting and it is very portable and easy to set up anywhere — in a flash. Sorry, couldn't help the pun.

Experiment yourself by placing a flash behind your subject, but visible by your camera. Next, shoot the same image at your full range of f-stops (adjusting the flash power accordingly as you change the f-stop) and you’ll immediately see the different effect on the star quality of the flash.

When positioned properly outdoors, the sparkle light can even emulate a sun glowing in the background, but now YOU have control over the placement and intensity of the source of life on earth. That’s some power.
 
 
Kevin & Clare Kubota's journey across the Southwest...
Offer this great add-on product to you senior families...

Aloha is as Aloha does
Kevin, Clare, and their dog Leo embarked on a journey across the Southwestern United States in their RV the past two months. They had a goal of not trying to over plan things and making as many personal connections as they could. They posted photos and stories from some of their meetings and adventures. Starting their trip, all they knew is that they planned to share their Aloha and live the Truth as they know. Read more about their adventures and view their photos.

Boost your photo sales with little extra effort

Photographers, like many other artistic professionals, generally dislike the selling process. We love creating the art, and it becomes very personal to us. To then put a value on it, and convince someone else to pay for it, can be uncomfortable – and often difficult to quantify because each photographers work can be so unique. 

This article is not necessarily about overcoming your selling fears, (that's another article) but about a simple way to boost your sales total when you've already agreed on a base product with your client. First and foremost, any selling you do should be coming from an attitude of win-win for you and the client. I don't advocate trying to sell the client something that they don't need or want. Period. There are enough people out there trying to do that and I don't need to drop another turd in that pool. The only way to get repeat clients is to satisfy your current client – now, and even when they get home and come to their senses.

Buyers remorse is not always an indication that they bought the wrong thing, so don't look at it that way. Usually, a large and important purchase will be a bit stressful – no matter how much we believe we want or need it. It takes a little time to overcome the sticker shock and start to just enjoy our investment. Then, we realize it really was worth it. It just takes a little time, that's all. Keep that in mind. 

The technique I'm suggesting is add-on, or suggestive selling. This is the simple process of offering your client a smaller, additional item that complements their main purchase after the main purchase has been committed to. Once they are already comfortable with a purchase, it is easier for them to add a complementary item. It is helpful if you suggest a complementary item that is about 10-20% of the price of the main item. It should also be relative and useful, not just some random thing you want to sell, or get rid of. 

We've all been to a coffee shop where they ask, "Our muffins are fresh out of the oven, would you like to try one with your drink?" Many people who came in with zero intention to buy a muffin, actually accept the offer. It adds up to serious extra sales for the retailer at the end of the year. Here again, the muffin does go great with your coffee and you already have your money on the table, and it's not that much extra. It's a good fit and you're sold – but only because the clerk asked you if you wanted it.

As an example of how not to do add-on sales, I once bought a fancy non-stick fry pan at one of those Bed & Bath shops. At checkout, the girl asked me with a stone face, "Would you like to also buy a Shot Balm. It's lip balm in a shot gun shell." I instinctively laughed out loud, then realized she was completely serious and was asking everyone in line the same question. I politely declined. Had she offered a spatula that was designed to protect my non-stick surface or a special brush that made clean-up as fun as rollercoaster, I would have probably bought it. They just weren't trained at all to do proper suggestive, add-on sales. They were simply trying to get rid of junk that nobody wanted to buy.

How often do you ask your clients if they'd like a great little pocket album to go along with their main album they've already purchased? How about a Photo Mount, which is a single image or collage of their favorite images from the album? There are many items in the Asukabook line that are perfect compliments to the customer's main album. As photographers, we just need to think about our customer, how they display their images, where they like to display them, and which images bring them the most joy. Then, we offer a great add-on product to fill those needs. Here are some great Asukabook items you could offer:

Generally, you've already retouched and prepared the images, so your time to create these add-on products is minimal. Asukabook also has tools in our design software to help you re-purpose a design you've already created. 

Add-on selling is a proven, effective, client-satisfying way to enhance your photography presentation and keep your sales healthy. Remember the keys:

  • Listen to your client needs and resprect their style
  • Offer items after they've committed to a main item
  • Offer items that are relevant and appropriate for them
  • Generally suggest items that are 10-20% of the main item (although don't be afraid to suggest a larger item if you feel it's appropriate!)
  • Do it every time, with every customer. Consistency is key to success!

Good luck and please share your experiences or other selling tips and ideas.