Business tips + 1/2 off business classes

Business tips + 1/2 off business classes

Having a successful photography business has a whole lot to do with providing top notch customer service. You can be successful as a decent photographer with amazing sales & service, but not as an amazing photographer with lousy sales & service.

Here are a few tips that have worked wonders for our photography business:

1. Appeal to all six senses to enhancing the buying experience.

  • Provide something good for each: Smell, sound, touch, taste, sight, and energy

  • Map & analyze every point of contact, like: entry way, candles & scents, music & sounds, wall colors & images chosen for the walls, lights, brochure paper, pens, furniture, verbiage used in your brochure, phone message language...

  • If your customer feels like you pay attention to details they will view you as a professional they are willing to pay for.

2. Set the stage for success.

  • Plant Sales Thoughts e.g. “Most of my clients purchase a couple of matching coffee table books”

Read More

Facing Dragons and unexpected gifts

Dragon motif red.png

So I did a secret presentation in the San Francisco studio of CreativeLive last week, just before my publicly broadcast 2-day presentation. I was invited by the staff of CreativeLive to do a "20 minutes of Genius” talk, just for them – no cameras. That was a bit intimidating. “Genius?” I didn’t feel qualified to fill those shoes, but I knew I could share something meaningful with them, nonetheless. 

I decided I needed to share some things I’ve never publicly shared. I asked them all to agree to keep everything I said private, and I was actually pretty nervous – and I don’t usually get too nervous anymore before a talk. I gave my talk and felt really good about it. One of the things that I shared near the end was the realization that we don’t always know where, when, or how the “reason” or result of our actions, or f#¢k ups, will manifest or make themselves known. I believe there always is a gift, or lesson, but it can take years for the realization to hit – sometimes. Occasionally, the gift is quite immediate and may even try to sneak by you.

My live program on creativeLIVE last week. You can still  get the 2-day business class!  at a great discount right now.

My live program on creativeLIVE last week. You can still get the 2-day business class! at a great discount right now.

Fast forward a couple days and I’ve completed my 2-day live course. Everything went smooth and I had a wonderful studio audience that I really connected with, and felt I had truly impacted. I was very grateful for the entire experience – including the amazing team at CreativeLive that constantly blows me away with their professionalism and genuine caring. This was enough of a gift already.

We had our little wrap party, with some wine, beer, sparkling water, and edible treats – some green and some red. I said goodbye to my students one-by-one, hugging them as they bid farewell. I was finishing my drink with my host, Jim, and my broadcast tech, John. The song, “Closing Time” played on my internal turntable.

At the end of my live program, I had mentioned some of my favorite books – readings that had significantly influenced my personal and business life and success. John said this made him think of his all-time favorite, and recalled the book, The War of Art, by Steven Pressfield. 

“Have you read it?” he asked me. "It rings a bell," I said, but maybe that’s because I was thinking of the classic, The Art of War, by Sun Tzu – which I have read. 

“Wait here.” he said as he ran out of the kitchen, leaving me hanging. I polished my sparkling water and burped. 

Seconds later he returned with a fresh copy of the book in hand. “I keep a stack of them on my desk to give people whenever I think they’ll dig it.” 

I took one look at the cover and knew that I had to read it. It was speaking to me already. I thanked him sincerely, and accepted the gift.

We finished up our drinks and packed up our bags. I headed back to my cozy airbnb and contemplated going out with some friends to dinner. Being the introvert that I am, (yes, that seems contrary to the qualities of a public speaker, but that’s another story) I was feeling like I just needed some down time to recharge and reflect. I also wanted to try this delicious looking Nepalese restaurant that was down the street. I found out they delivered, so I phoned in my order and sat down to read, The War of Art. 

The food came before I knew it and I tried to keep reading while I answered the door. That didn’t work well. I gave my full attention to my friendly delivery guy, tipped and thanked him, then plated the chicken curry and momos. I can’t remember the last time I ate with one hand and held a book with the other, but it had a very erudite feel to it. 

When dinner was consumed, I plopped down across the couch and continued to read until the book was completed and fully digested. Fortunately, it is a quick read. I think the eloquence and directness of the writing, mixed with the brevity, made it particularly poignant. I could not wait to read it again. There were passages I wanted to underline. There were words in there that moved me, and I knew they were worth scribing in my inspiration notebook. 

“The more important a call or action is to our soul’s evolution, the more resistance we will feel towards pursuing it.” – Steven Pressfield.

This smacked me in the face.

“We’re facing dragons too. Fire-breathing griffins of the soul, who we must outfight and outwit to reach the treasure of our self-in-potential and to release the maiden who is God’s plan and destiny for ourselves and the answer to why were were put on this planet.” – also from the book.

Gulp. I love dragons. How did he know? I have a little toy Dragon on my nightstand – my Dragon of Fear. It reminds me to face those fears when I fear them the most. I brought my Dragon for show-and-tell at the private talk earlier. He was now sitting on the desk across from my couch.

The next morning I boarded my plane to head home and before they could say, “Please put your devices in airplane mode…” I had my new book out for a second read, notebook and pen at the ready. The journey was one of the shortest I’ve ever had, despite the 2 legs and 1-hour delay. 

As I lay comfortably back in my own bed that night, I wondered if receiving this gift of inspiration was the actual, deeper reason for my visit to San Francisco to teach. In my talks, I had proclaimed how we can receive these lessons and gifts in very unexpected ways. I realized once again that sometimes it takes time to realize the purpose of an encounter or experience, but sometimes it happens immediately. I may have thought I was going there simply to teach – but in the final moments, before I left the building, I was given the gift I came there to receive. 

One of the other things I challenged my students to do in the live class was to actually, really, track everything they do during a work day for 2 weeks. This helps us to see where we misspend our important time, or use it less efficiently. Often, the simple act of recording something can influence you to change or improve – like recording what you eat, or when you exercise. I have found that simply writing down the realizations I have about the unexpected gifts & lessons in my life makes me more grateful for them – which translates directly to an influx of more gifts. Funny how that works. 

Catch Kevin LIVE on CreativeLive & New Zealand Photo Journey

It's important to plant the seeds to grow your photography business the right way. Whether you are transitioning from a hobbyist to a professional, or have already launched your new business and don't know what to do next, Kevin Kubota will show you the key and essential steps to getting your business growing in the right direction. You'll learn who you are as a photographer and how to position, brand, and market yourself to the perfect clientèle.

Kevin will show you:
  • How best to brand yourself to attract clientèle that hire you for you
  • Pricing and packaging strategies to maximize your sales
  • How to perfect your sales techniques without being pushy

It's time to start or build up a photography business that will allow you to be creative and make money at the same time. Kevin will help you achieve
that goal.

DATE: October 6th - 16th, 2017
COST: $4,500 / $1,000 deposit reserves your spot!
An epic photography adventure across Middle-earth.... This 11-day New Zealand South Island (Aotearoa, Te Waipounamu) adventure will highlight the best of New Zealand’s unspoilt landscape. Sample fine food and wine as we take you on a journey through the land of the long white cloud.
As the ideal location for The Lord Of The Rings - Middle-earth, we’ll visit ancient forests and sweeping plains, crystal turquoise lakes and rugged snow-capped mountains ringed by glaciers.
Take a scenic plane ride around Aoraki/Mount Cook and land on the Tasman Glacier for a champagne brunch. From sweeping vistas over vineyards to fjords where thundering waterfalls plunge direct into the ocean, there are stunning views around every corner.
SaveSave