After a much needed break and holiday, I'm back in the saddle at work and I walked in this morning to a nice surprise on my desk - my autographed copy of Scott Bourne and Skip Cohen's latest book, GoingPro.
Many of you are already familiar with the GoingPro workshop that they have created - the next one coming very soon to Las Vegas - on Feb. 18th, just before the WPPI convention. This is undoubtedly one of the best deals in photographer education and the focus is entirely on making a solid business of your photography passion. Scott and Skip bring decades of solid business experience to anyone smart enough to lend an ear.
The GoingPro book is a culmination of their experiences, and the shared experiences of many other renowned photographers - all concisely documented in easily digestable chapters. It covers everything from branding to marketing to social media to growing the business. These people know their stuff and it's all neatly packaged in a beautifully designed, easy to follow book.
In this age of virtual information everywhere, it's refreshing to sit down with a good book and flip through the information and images knowing that years and years of practical experience is right within your fingertips. Add this one to your library.
Click on the image below to visit the book on Amazon: