What are you shooting for? Notes from IUSA 2012 in New Orleans

I just finished my program at Imaging USA, PPA's mega annual convention. While it was an EARLY 7AM program, we had some great energy in the room - which seemed to be set up for a basketball game instead of a photo seminar :-)

I wanted to share with photographers some of the top things I've learned about growing a business, time-management, and staying inspired. A few of the ideas included:

  • Are you a memorable brand? If you were to hand your business card to someone, could they recall what your logo looked like a few minutes later? What are the top 3-5 adjectives someone would list for your business based on the first impressions? More importantly, is this what you want and expected?
  • I created a silly acronym, WIN, for Write It Now. This is one of my most effective time-management and brain clearing techniques. Whenever I need to remember ANYTHING, I write it immediately in my iPhone. I don't leave anything to my shady memory. This helps to release my subconscious from trying to hold on to the myriad little things I encounter everyday and leaves more room for creativity and contemplation. I rest MUCH easier at night now.
  • When working towards making any new idea or technique a habit, DON'T try to commit to doing it all all once. Most people, like me, find the thought of making such a big change intimidating - as much as we really want, or need, to do it. Instead, commit to a little bity portion of the big picture. For example, if you want to start working out 3x a week for an hour, don't start there. Start with just a 5 minute workout - maybe even 1x per week. Once you can do that regularly, increase to 3x per week. Then start moving to 10 minutes, 30 minutes, and eventually to an hour. The idea is that once something is a habit, even a small thing, it's much easier to increase the intensity or involvement, but it needs to become a habit first. Just start somewhere!

There was a lot more covered, and if you were there and want the handout, you can download it here. Don't forget to use the password I gave you at the program! Have a super duper day :-)

Download here.