Inspire, educate, and motivate photographers in our industry through great speakers, while supporting nonprofit organizations that are changing the world.
Welcome! This is the blog from Kevin Kubota (me) and Kubota Image Tools (our company). Our mission is to empower photographers, share knowledge, and find ways to make the world a better place. Thanks for joining in!
Senior (graduates) photography is just dang fun. The youngsters are full of energy and eager to express who they are, and who they are becoming. Well, most of the time. I have had one or two in the past that made me feel on par with a trip to the dentist, but normally this is not the case. This was definitely not one of those times.
I thought it might be helpful to those photographers looking to start, or do more, senior sessions if I outlined the entire process – from concept to completion. I’ll cover the essential pieces that have been helpful for me to create successful sessions and also to ensure that I actually enjoy doing them! Yah, that’s important too, right?!
In this post, I'll cover the thought process, planning, gear I use, lighting tips, workflow outline, software and presets, how to make the fun animated GIF in Photoshop, and how I make use of plugins for cool services to automate getting images online and shareable as fast as possible.
This session was extra special because...Read More
Having a successful photography business has a whole lot to do with providing top notch customer service. You can be successful as a decent photographer with amazing sales & service, but not as an amazing photographer with lousy sales & service.
Here are a few tips that have worked wonders for our photography business:
1. Appeal to all six senses to enhancing the buying experience.
Provide something good for each: Smell, sound, touch, taste, sight, and energy
Map & analyze every point of contact, like: entry way, candles & scents, music & sounds, wall colors & images chosen for the walls, lights, brochure paper, pens, furniture, verbiage used in your brochure, phone message language...
If your customer feels like you pay attention to details they will view you as a professional they are willing to pay for.
2. Set the stage for success.
Plant Sales Thoughts e.g. “Most of my clients purchase a couple of matching coffee table books”